Technogenesis TV explores the Next Blockbuster Product

From concept to mass consumption, what are the keys to successfully developing and selling new products such as Palm Pilots and Direct TV? What will be the next high-tech "blockbuster" product? A renowned author in the field of technology management and a hands-on expert in new product development explore these questions and more on the next edition of Technogenesis.

Technogenesis is a weekly TV program produced by Stevens Institute of Technology (Stevens), in cooperation with cn8, the Comcast Network. The program will feature the expertise of Dr. Gary Lynn, an associate professor at Stevens Institute of Technology and frequent technology writer, and Glenn Reitmeier, a vice president at the Sarnoff Corporation.

The Technogenesis program, "Best Practices in New Product Development" airs at 7:00 p.m., on cn8, the Comcast Network, each of the following Sundays in New Jersey and parts of neighboring states, including the Philadelphia and Baltimore regions: May 5, May 19, June 2, and June 16. The program will also appear at various times throughout the week on the local Comcast outlets in Prince William and Fairfax counties, Va., as well as Prince George's County, Md. Please check for local listings.

Hosted by Stevens President Harold J. Raveche and veteran TV journalist Steve Taylor, each program includes special guests from the areas of science, technology, government, education, business or industry.

Dr. Lynn is an associate professor at the Wesley J. Howe School of Technology Management at Stevens Institute of Technology. He recently completed a ten-year study of over 700 new product teams, including 49 "blockbusters," such as Palm Pilots and I-Omega zip drives. Dr. Lynn has authored or co-authored over 40 publications, including many on the intersection of technology, innovation and marketing. These insights are summarized in his new book, "BLOCKBUSTERS: How to Create Them -- and How Your Company Can Too," HarperCollins Publishers (October).

Dr. Reitmeier is the vice president of Special Projects at Sarnoff Corporation. A leading creator and architect of digital television, he holds over 45 patents in digital video and digital media technology. Dr. Reitmeier has received three technical Emmy awards, pioneered five startup companies and introduced many "world's first" achievements. He was also awarded the Society of Motion Picture and Television Engineers' Progress Medal "for over 20 years of pioneering contributions to digital video." Reitmeier also received the prestigious Leitch Gold Medal "for outstanding contributions in the application of digital technology to the motion imaging arts and sciences."

Co-produced by Stevens and Comcast, the half-hour Technogenesis programs feature government, research and industry leaders discussing some of the most challenging real-world issues facing science and technology today.

The Comcast Network is one of the nation's largest regional cable networks reaching close to 4 million households in New Jersey, Pennsylvania, Delaware and Maryland.

About Stevens Institute of Technology

Founded in 1870 and celebrating 140 Years of Innovation, Stevens Institute of Technology, The Innovation University TM , lives at the intersection of industry, academics and research.  The University's students, faculty and partners leverage their collective real-world experience and culture of innovation, research and entrepreneurship to confront global challenges in engineering, science, systems and technology management.

Based in Hoboken, N.J. and with a location in Washington, D.C., Stevens offers baccalaureate, master’s, certificates and doctoral degrees in engineering, the sciences and management, in addition to baccalaureate degrees in business and liberal arts.  Stevens has been recognized by both the US Department of Defense and the Department of Homeland Security as a National Center of Excellence in the areas of systems engineering and port security research. The University has a total enrollment of more than 2,200 undergraduate and 3,700 graduate students with almost 450 faculty. Stevens’ graduate programs have attracted international participation from China, India, Southeast Asia, Europe and Latin America as well as strategic partnerships with industry leaders, governments and other universities around the world.  Additional information may be obtained at www.stevens.edu and www.stevens.edu/press.